Frequently Asked Questions.

Nishka works with businesses of every size: freelancers and craftspeople, SMEs, B2B companies, e-commerce brands and larger organisations. What matters is not size but a clear goal: presenting an offer better, selling online, gaining visibility or simplifying a process. We adapt the scope, the method and the support to your organisation.

Nishka covers the whole digital chain: business websites, online stores and landing pages, branding and UX/UI design, SEO and GEO, process automation, multi-agent AI systems with ZeroClaw, and technical maintenance. These services can be delivered separately or combined in a single project. Each one has its own page, with its scope, method and limits.

Because you have a single partner, from your brand to your automations, with a team that connects strategy, design and engineering. We set out the scope, responsibilities and costs before we start, and we don’t promise what nobody can guarantee, such as first place on Google. You talk directly to the people who build your project.

Nishka is a digital agency based in Sofia, Bulgaria.

We work in Bulgarian, French, English and Spanish. The websites we build can be published in several languages.

Fill in the contact form and choose “A project”: the services you are interested in, your goal, your preferred timeline and your constraints. Someone from the team replies within 24 hours to arrange a first conversation. You then receive a proposal setting out the scope, the stages, the schedule and the budget.

No. An existing website, a few references or a simple description of your need are enough to start: we define the features and priorities together. You can provide your own texts and photos, or entrust us with their structure and writing. Who provides what is agreed from the outset.

The price depends on the service ordered and its scope: pages, features, languages, content or integrations. After a first conversation, you receive a detailed quote. Everything is transparent before you sign: you know what is included, what is not and what you will pay, with no hidden extras.

It depends on many factors: the service ordered, its scope, the availability of content, the number of languages and the pace of approvals. Before you sign the quote, we give you an estimated timeline and a latest delivery date.

Payment terms are set out in each proposal, according to the nature and length of the project, and agreed with you before work begins. Tools, licences, API usage and external providers (online payment, delivery) are listed separately from Nishka’s work.

Every project follows four stages: context and direction, structure and content, design and development, then launch and evolution. At each key stage, we show you concrete deliverables (structure, mock-ups, test version) and gather your feedback. You always know what has been decided, what still needs approval and what comes next.

Yes. The information, access and data you entrust to us are used only for your project, and access is limited to the people and tools that need it.

A business website presents your company, your services and your proof points to generate enquiries. An online store manages a catalogue, payments and deliveries. A landing page focuses an offer or a campaign on a single action. If you are unsure, describe your goal in the contact form: we will recommend the right format, or a combination.

Yes, after reviewing its content, its technical setup and its results. We identify what is worth keeping, the priority improvements and the redirects needed so you don’t lose visibility. A full redesign is not always necessary: sometimes a few pages or a new user journey are enough.

Yes. We set up a content management tool for the agreed content: texts, photos, articles, projects or testimonials. We define the editable fields and permissions, then show you how to publish. Changes to structure or features remain separate technical work.

Yes. We define the languages, the address of each page, the navigation and the SEO data of each version, so that Google understands them correctly. Texts and their proofreading are planned with the people responsible for each language. This website, for example, is published in Bulgarian, French, English and Spanish.

Yes, branding and UX/UI design are part of our services: visual direction, logo, colour palette, typography, usage guide, user journeys and interfaces. We can also evolve your existing identity without starting from scratch. The identity can be a project of its own or designed alongside your website.

Yes, these are basic requirements. Every website is designed for mobile, tablet and desktop, built to load quickly and checked for readability, contrast and keyboard navigation. We test forms, key user journeys and analytics before launch.

SEO aims to make you easy to find in search engines such as Google. GEO (Generative Engine Optimization) aims to help AI assistants, such as ChatGPT, Gemini or Perplexity, understand your business and cite it in their answers. Both rely on a technically sound website, clear content and reliable information: we work on them together.

The audit analyses your website’s technical foundations, its indexing, its content and your visibility in search engines and AI answers. It is carried out by a team of AI agents developed in-house at Nishka; with your Search Console and GA4 data, it also covers your real queries and traffic. You receive a prioritised action plan, backed by evidence. The current offer is €150 instead of €300, deductible from the contract to implement the recommendations, which is covered by a separate agreement.

No, and nobody can honestly guarantee it: no agency controls the algorithms, the AI assistants or your competitors. We commit to a transparent process, verifiable actions and reports based on real data. We always distinguish what is observed from what remains a hypothesis.

There is no universal timeline: the technical state of the website, the competition, the domain’s history and the pace of implementation all matter. We distinguish early signals, often linked to technical fixes, from lasting progress, which requires regular work over several months. Search Console and GA4 let us measure what actually changes.

The foundations, yes: page structure, metadata, URLs, sitemap, structured data and analytics are built into every website. Progressing on competitive searches then requires ongoing work on content and technical aspects, which can be covered by a separate monthly service.

Repetitive, well-defined tasks are the best fit: handling requests, moving data between tools, follow-ups, notifications, reports or document preparation. We first map the real process, its exceptions and the people responsible, then automate the steps that are worth it. Time saved is measured on your process, not on a general promise.

No. Many processes are more reliable with clear rules and standard integrations. We add AI only when it brings concrete value, for example to read, sort or summarise information, and when its output can be checked.

Often, yes: CRMs, forms, spreadsheets, messaging or management tools, depending on their APIs and access rights. We check each tool’s possibilities and limits before building. If a reliable connection is not possible, we suggest an alternative.

ZeroClaw is a multi-agent system: teams of specialised AI agents that share out complex tasks, share their context and follow defined rules, checks and human oversight. It is used, for example, to analyse, prepare or verify information. Find out more at ai.nishka.io.

For each workflow, we define the permitted actions, the data used and the steps that require human approval. Access is limited to what is strictly necessary, and checks and alerts flag errors. Each automation has a named owner, a recovery procedure and documentation handed over to your team.

You do. The domain and the delivered code belong to you, and you receive the agreed access. Nishka can remain your technical contact to keep things simple, without locking you in to the agency.

We hand over the access and instructions, and walk you through the planned features. Your website or automations can then evolve: new pages, features, languages or integrations. Each change is described and estimated separately before work starts, so you always know what you are ordering.

Yes, for everything we build: websites, online stores, automations or AI agent systems. Maintenance takes the form of a monthly plan covering, as needed, hosting, technical and security updates, monitoring and the minor changes set out in the contract. Its scope is defined with you before it starts.

It is possible, after a technical audit. It shows the state of the website, any risks and whether maintenance is reasonable without prior work. Depending on the result, we offer maintenance, targeted fixes or a redesign.